Word Is Bond is a Portland-based nonprofit organization focused on mentoring young Black men and helping them build leadership, confidence, and professional skills. Through programs like Rising Leaders, In My Shoes, and the Black Star Leadership Program, the organization has become a trusted community pillar across the Pacific Northwest.
Word Is Bond’s existing website struggled to support their growing programs and audience.
Key challenges included:
An outdated design that did not reflect the organization’s energy or credibility
Poor mobile responsiveness and slow page load speeds
Limited flexibility for internal teams to update content
Weak storytelling and visual hierarchy
Under-optimized SEO, reducing donor and partner visibility
No clear conversion paths for donations, program signups, or volunteers
The website was becoming a bottleneck instead of a growth tool.
Word Is Bond partnered with WK Social to transform their website into a modern, scalable platform that could:
By optimizing their website design, performance, and engagement strategies, WKSocial helped Word Is Bond achieve remarkable growth in key areas.
The primary goal was to create a modern, scalable website that reflected the organization’s mission, expanded its reach, and supported its growing youth-focused programs. The website needed to engage visitors, showcase the impact of their work, and provide an easy-to-navigate platform for both donors and participants.
WK Social rebuilt the website with a mobile-first design, modern layout, and clear visual hierarchy. The redesign focused on making the site user-friendly, visually compelling, and easy for the Word Is Bond team to update regularly. Our goal was to ensure the site represented their brand’s professionalism and energy while making it easier for users to engage.
SEO Optimization: Enhanced visibility for donors, volunteers, and community members.
Mobile Optimization: Ensured seamless experiences across devices.
Content Flexibility: Simplified content management, allowing internal teams to update the site with ease.
Performance Enhancement: Reduced page load times, making the site faster and more accessible.
By closely collaborating with Word Is Bond, we understood their mission and audience. We designed a site that was easy to navigate, highlighted their success stories, and helped convert visitors into donors, volunteers, and program participants. Our team focused on increasing engagement while providing Word Is Bond with an efficient platform to manage content.
+26% increase in engagement
+10% in impressions
+25% in click-through rates
A more professional and trustworthy online presence, leading to better donor visibility and increased program participation.
We implemented various strategies like lazy loading, SEO-friendly architecture, and media compression to speed up the website and improve user experience. The result was a more responsive website that delivers content quickly across all devices.
Yes, the website was designed with modular blocks and editable templates that allow the internal team to update the content with minimal effort. This empowers the organization to add new programs, events, and blog posts without needing a developer.
WK Social specializes in creating custom digital experiences that enhance user engagement and drive results. Whether you’re a nonprofit, small business, or large organization, our team can help you optimize your online presence, improve performance, and increase conversions.
“WK Social understood our mission and translated it into a site that feels alive, modern, and true to who we are. Our youth, partners, and supporters now see a digital space that matches the impact we’re creating in the community.”
The primary goal was to create a modern, scalable website that reflected the organization’s mission, expanded its reach, and supported its growing youth-focused programs. The website needed to engage visitors, showcase the impact of their work, and provide an easy-to-navigate platform for both donors and participants.
WK Social rebuilt the website with a mobile-first design, modern layout, and clear visual hierarchy. The redesign focused on making the site user-friendly, visually compelling, and easy for the Word Is Bond team to update regularly. Our goal was to ensure the site represented their brand’s professionalism and energy while making it easier for users to engage.
SEO Optimization: Enhanced visibility for donors, volunteers, and community members.
Mobile Optimization: Ensured seamless experiences across devices.
Content Flexibility: Simplified content management, allowing internal teams to update the site with ease.
Performance Enhancement: Reduced page load times, making the site faster and more accessible.
By closely collaborating with Word Is Bond, we understood their mission and audience. We designed a site that was easy to navigate, highlighted their success stories, and helped convert visitors into donors, volunteers, and program participants. Our team focused on increasing engagement while providing Word Is Bond with an efficient platform to manage content.
+26% increase in engagement
+10% in impressions
+25% in click-through rates
A more professional and trustworthy online presence, leading to better donor visibility and increased program participation.
